5 questions across 3 pages, about 6 minutes to answer.
Page 1
How often do you buy in this category?*
Multiple choice
· Daily, Weekly, Monthly, A few times a year…
What matters most to you when choosing?
Multiple choice
· Price, Quality, Convenience, Brand…
Page 2
What would you expect to pay?
Multiple choice
· Under 10, 10 to 25, 25 to 50, 50 to 100…
Page 3
What is your age?
Multiple choice
· Under 18, 18 to 24, 25 to 34, 35 to 44…
What is your annual household income?
Multiple choice
· Less than $25,000, $25,000 to $49,999, $50,000 to $74,999, $75,000 to $99,999…