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Brand awareness
Measure who has heard of you, what they think, and who they compare you with.
4 questions across 2 pages, about 4 minutes to answer. The wording was reviewed by a survey methodologist.
Page 1
Have you heard of us before today?*
Multiple choice
· Yes, No
What comes to mind when you think of our brand?
Comment box
Page 2
How favourable is your impression of us?
Multiple choice
· Very positive, Positive, Neutral, Negative…
How likely are you to consider us next time you buy?
Multiple choice
· Very likely, Likely, Neither likely nor unlikely, Unlikely…